Since May 2023, Ulises has been working as an independent digital consultant, leveraging his expertise in social media growth, client acquisition, and digital business solutions. His work focuses on helping businesses scale by implementing high-impact digital strategies, combining organic and paid marketing techniques with web-based lead generation systems to drive measurable growth.

With a results-driven approach, Ulises has worked with clients across different industries, from small businesses to high-ticket service providers, tailoring strategies to their specific needs. His ability to integrate marketing and technology has positioned him as a key asset in online business development.
‍
Key Responsibilities and Achievements:

• Social Media Growth & Client Acquisition: Helped businesses grow their Instagram presence by 8,500+ followers and acquire 160+ new customers through targeted organic marketing strategies, effectively converting engagement into sales.
• Performance Marketing & Paid Advertising: Successfully managed Facebook Ads campaigns, generating 600+ leads for a single client while optimizing ad performance for cost-effective customer acquisition.
• Web-Based Lead Generation Systems: Designed and implemented conversion-driven websites, integrating them with Instagram, Google My Business, and WhatsApp to create a streamlined lead generation funnel, enhancing business credibility and improving client conversion rates.
• High-Ticket Sales & Luxury Market Strategies: Developed custom digital marketing and sales funnels for the luxury real estate market, helping clients attract high-value leads through tailored outreach and strategic positioning.

At EY (Ernst & Young), a globally recognized leader in professional services, Ulises played a key role as an IT Risk Auditor, providing assurance and consulting services for high-profile clients, including international banks in Spain and commercial sector companies. His role focused on evaluating IT controls, regulatory compliance, and information security frameworks, ensuring organizations maintained robust and reliable IT systems.
‍
Key Responsibilities and Achievements:

• Process Documentation & Regulatory Alignment: Ulises assisted key stakeholders in gathering, reviewing, and validating critical IT governance documentation, ensuring compliance with financial reporting and regulatory frameworks applicable to banking institutions and commercial enterprises.
• Client Engagement & Risk Assessment: He maintained strong communication with overseas client teams, actively participating in audit planning meetings and risk evaluation sessions, delivering high-value advisory services tailored to each organization’s operational and regulatory requirements.
• Professional Development & Technical Training: Completed extensive audit-specific training, developing expertise in IT risk management, system controls, professional skepticism, and industry certifications, ensuring continuous improvement in audit methodologies.

At BESO by LLYC, a renowned communications firm specializing in public relations and strategic consulting, Ulises was part of the Special Projects team, where he conducted data-driven studies to support critical decision-making for high-profile clients, including international governments and globally recognized corporations. Using deep learning methodologies, he analyzed large datasets to uncover key findings, which were then transformed into strategic recommendations tailored to each client’s needs. His work ensured that organizations and key decision-makers were equipped with well-informed, data-backed insights to navigate complex challenges effectively.
‍
Key Responsibilities and Achievements:

• Data Analysis & Strategic Insights: Ulises conducted data-driven studies to support high-profile decision-making, leveraging deep learning methodologies to analyze large datasets and extract actionable insights for international clients.
• High-Profile Client Consulting: Provided strategic recommendations based on comprehensive data analysis to international governments and top-tier corporations, ensuring their decisions were backed by solid data.
• International Collaboration: Ulises successfully worked with teams across Spain, Panama, Colombia, the United States, and Honduras, contributing to multinational projects and ensuring alignment on global strategies.
• Stakeholder Data Reporting: Ulises led strategic presentations and data-driven reports for key decision-making stakeholders, ensuring that insights were effectively communicated and directly influenced business and policy strategies. Delivered findings to both English-speaking and Spanish-speaking stakeholders to facilitate seamless collaboration across regions.

At Terra Energy, a Mexico-based company expanding its operations into the United States (Texas), Ulises worked as a Full Stack Web Developer, contributing to the maintenance and enhancement of the company’s internal web-based system. The web app facilitated solar panel service contracts and maintenance management for both employees and clients. Working alongside a team of developers, he gained hands-on experience with large-scale codebases, full-stack development, and agile methodologies, further strengthening his technical expertise.
‍
Key Responsibilities and Achievements:

• System Maintenance & Development: Ulises maintained and optimized existing web system modules, ensuring efficiency and reliability.
• Database Management & Expansion: He designed and implemented relational database tables to support new platform functionalities.
• Full-Stack Development: Ulises developed and enhanced front-end and back-end components using HTML, CSS, JavaScript, jQuery, MySQL, PHP, and Bootstrap.
• Agile Development & Team Collaboration: He worked within Scrum-based development cycles, collaborating with cross-functional teams to meet project requirements and deadlines.